Our Work With CiX

More Conversions, Better Connections

Real estate investment is an enormous industry, but it’s not always easy to find the right funding for property development. Both newbies and seasoned pros want to connect with the lenders who can offer them the best rates — without spending hours shopping around. That’s the gap that Connected Investor’s eXchange (CiX) wanted to fill. As the name suggests, it matched investors with funding providers. With borrowers getting competitive offers and lenders getting qualified leads into their pipeline, it was a win-win situation!

However, CiX needed more lenders to meet demand. Many capital providers didn’t know how to nurture relationships with real estate investors, who often have very particular needs. Meanwhile, their old-fashioned website wasn’t instilling confidence in prospective investors. CiX knew that the more partnerships they could forge, the more leads they could convert, and vice versa — leading to more revenue for all involved!

So, they brought in Thumbstop Media to improve their conversion rates and better align their sales and lender relationships. Here’s what happened.